Hamal Signature
Hamal Signature is active in the production and marketing of private label and branded spreadable salads, such as fish and chicken salads, which are spread on bread and toasts. The company is market leader in Belgium with an overall market share in the spreadable salad market of around 50%. The salads are distributed through the supermarket, out-of-home and traditional channels. Salads are marketed under the Hamal, VH Signature and Johma brand as well as under private label. Hamal Signature was formerly known as Uniq Belgium and acquired by GEM Benelux and management from UK listed Uniq Plc in November 2006.Key attributes of Hamal Signature are its market leadership and widespread presence in all distribution channels, which can be leveraged for further growth, a state-of-the-art factory and a professional organizational set-up.
A senior management team with broad food experiences has been installed to manage the transition to independence. The strategic goal of Hamal Signature is to solidify and grow its market leading position in its Belgian home-market. The company will pursue this goal by an increased customer focus and the development of new “artisanale” products for the local market. On the operational side of the business substantial capital expenditure and efficiency programs are currently being implemented. Furthermore, investments will be made in the organization / personnel to support the growth strategy of the company.
www.hamalsignature.be
