HG International

Business
HG International, which history dates back to the early 1960s, is a leading branded supplier of cleaning and maintenance products in the Netherlands, Belgium, and the UK as well as a diversity of export countries, under the HG brand name. HG offers its products almost solely under the well-know HG brand. The Company is renowned for its extensive product offering, having more than 300 products in its assortment. HG offers a unique range of cleaning products, including cleaning products for kitchens, furniture and fabrics. Its client base consists of many leading Dutch and international DIY stores, supermarkets and pharmacists. HG, based in Almere (The Netherlands) employs c. 200 FTEs.

Developments
In September 2009 GEM Benelux, together with management, acquired HG International through a management buy out. The strategic focus for the coming years will be to further increase the company’s top line growth, both in The Netherlands, as well as abroad, by growing its distribution network, backed by increased marketing efforts. The competitive edge of HG is based on its unique and unrivaled product offering vis ŕ vis its competition which will form the pillar under its international expansion.

www.hg.eu
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