HG has a dominant position in its market niche in the Netherlands, Belgium, and the UK, and exports to a diversity of other countries. The Company is renowned for its extensive product offering; it offers more than 250 types of specialty cleaning products, including products for kitchens, furniture and fabrics. Clients of HG include DIY chains, supermarkets and pharmacists.
Peter de Heer, managing director of HG International, comments: “Our strategic focus will be to further increase top line growth, in our home markets and also internationally. In our home markets we will grow our distribution network, supported by increased marketing efforts. Abroad, we see various new and current export markets where the HG concept provides a competitive edge. We are pleased that our new shareholder Gilde fully endorses our growth strategy and we look forward working with them the coming years.”
Gilde Equity Management (GEM) Benelux is a renowned Dutch private equity investor, with multiple funds under management. Gilde is focused on realizing mid market buy-outs. The portfolio includes a/o the investments in Socaz Group, a lubricant manufacturing company internationally operating through its subsidiaries De Oliebron, Kroon-Oil and Putoline, Hamal Signature, the leading Belgian salad producer and marketer, owning strong brand names like Delio and Hamal, De Banketgroep, the largest producer and marketer of pastry and waffle products in the Netherlands, and Hevea International, the European market leader in protective footwear operating under the Dunlop brand.
Peter De Heer, Managing Director
Tel. +31 (0)36 54 94 700
Gilde Equity Management (GEM) Benelux
Gerhard Nordemann, Managing Partner
Tel. +31 (0)30 21 925 55