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Jul 28, 2025

Gilde Equity Management is pleased to announce its partnership with Royal Merba

Royal Merba is the European market leader in private label chocolate chip cookies. With a heritage of over 100 years and a state-of-the-art, highly automated bakery in Oosterhout (NL), Merba produces more than 150 million packages of cookies per year, delighting consumers in over 70 countries worldwide.

Through continuous investment in quality, innovation and automation, Merba has built a unique and leading market position. Together with Gilde, the company is entering its next phase of growth, focused on accelerating international expansion beyond its core European markets. Strategic investments in product innovation, capacity expansion and sustainable production will be key enablers to realizing this ambition.

Gilde is a leading independent private equity firm with over 30 years of experience in supporting mid-sized and large companies rooted in the Netherlands and Belgium. Gilde has helped numerous family-owned businesses with succession planning, international growth and buy-and-build strategies. With over EUR 2.5 billion in assets under management and deep sector expertise, Gilde provides the tools and network to help companies achieve their full potential.

Gilde has a strong track record in the bakery and food sector, with successful investments in Fruity Line, Johma, Ad van Geloven, All Crump, De Banketgroep, The Spice Factory, Royal Peijnenburg, Boboli, Grand Duet and Pré Pain.

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