HG International

HG International is a Dutch manufacturer of cleaning and maintenance products. The company's success is rooted in its extensive product range, which encompasses more than 300 products covering every conceivable cleaning or maintenance requirement. HG's products are distributed via DIY chains, supermarkets and pharmacies. The company is active in the Netherlands, Belgium, and the United Kingdom. It also exports to more than 40 other countries.


HG International was acquired from the founding family in September 2009.

HG's ultimate goal is to get its products behind every kitchen cabinet door in Europe. It aims to achieve this by increasing the number of sales and distribution points, and by broadening HG's name recognition. Television has formed an integral part of HG's (cross-media) marketing strategy since 2009.

www.hg.eu