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Wijnvoordeel

Wijnvoordeel, founded in 1999 by René Tulner and grown to the multi-label E-luscious, is the largest online wine retailer in the Benelux. E-luscious markets its products under various labels, thereby covering the value buyers, the specialty/service buyers and the fine wine customers. E-luscious sells over 15 million bottles per year, amounting to more than EUR 115 million sales. With Gilde as new shareholder, E-luscious’ management targets to build the winning online wine retailer in various European countries.
Initial focus is on further building out the presence in its three core geographic markets: The Netherlands, Belgium and Germany. In addition, E-luscious will grow to become a multi-product platform, most recently through the introduction of coffee (Koffievoordeel) to its platform. In 2015, the founder of Wijnvoordeel and Gilde acquired the company from Baarsma Wine Group.

www.wijnvoordeel.nl

Industry

Retail

Setting

Replacement

Status

Current

Location

Hilversum, the Netherlands

Sales

> EUR 125M