Bart's Retail

Bart’s Retail operates the Bakker Bart franchise concept, generating over EUR 80 million consumer sales with more than 160 bakery outlets throughout the Netherlands. Gilde acquired Bart's Retail from Italy-based Barilla in 2005. Back then, the company consisted of the franchise chain Bakker Bart and an integrated dedicated bakery. Bart’s Retail and Gilde identified a shift in customer demand towards out-of-home products such as sandwiches, snacks and other on-the-go bread products. In order to capitalize on this trend, the company set out to develop a broader product offering. To realize this more effectively the company was reshaped into franchise chain Bart’s Retail and a stand-alone bakery specialist Grand Duet with the goal to establish two focused, independent and successful companies. This split was accompanied by the appointment of dedicated management teams at both Bart’s Retail and Grand Duet.
Grand Duet managed to attract multiple new customers and joined the leading Spanish bakery Europastry in November 2018. To even better serve the change in customer demand and growth in out-of-home consumption, Bart’s Retail and its management have successfully developed and piloted a new store formula. In July 2019, Bart’s Retail combined forces with Bakerstreet, a Dutch independent multi-brand foodservice operator. Bakerstreet succeeded Gilde and holds the majority of the shares in the newly created Vital Food Group. The combination forms a unique foodservice platform with over EUR 200 million consumer revenues. Bakerstreet offers support to Shell and Albert Heijn for the operation of its well-known formulas deli2go, deli by Shell, Deli Kitchen and Bakery Café. Bakerstreet will accelerate the roll-out of the new Bakker Bart store formula as well as further optimize (store) operations.




Corporate divestiture




Beuningen, the Netherlands


> EUR 80M