"Leen Bakker had been part of Blokker since 1988. However, the Group’s focus seemed to have shifted in recent years to other retail formulas, which is perhaps why Leen Bakker managed to retain its own DNA. Although a down-to-earth company with hard working employees, its entrepreneurial spirit had been diluted, its course was uncertain and the customer was not always key. A refocus was clearly overdue. Nowadays we actively communicate that Leen Bakker means design for everyone."
"I wanted to give Leen Bakker a new identity, which necessitated a culture reset. We had to be more accountable, quicker, data-driven, and less remote. Concerning the latter, we’ve developed an app through which we can share results, celebrate successes and exchange information between branches and employees. At the office we stream canteen updates every month and, as the management, we are much more visible.
Last Christmas, for example, we visited all 170 branches with a treat, which was great fun. We are also breaking down walls, both literally and figuratively, lending a more open character to the workplace. And we work in multidisciplinary teams. Shorter lines of communication mean we don’t do something because that’s how it’s always been done, but because it works better for the customer. Slowly but surely we are clawing back our entrepreneurial spirit."